69 Questions to Ask a Brand Strategist

You may be wondering, what exactly is a brand strategist? And what do they do? A brand strategist is someone who helps companies figure out how to make their products or services more appealing to their target audiences. In other words, they help companies build and maintain their brands.

If you’re thinking about hiring a brand strategist for your company, you should first ask them some important questions. These questions will help you determine if they’re the right fit for your company and if they can actually deliver on their promises.

69 Questions to ask a brand strategist:

  1. What inspired you to pursue a career in brand strategy?
  2. What do you think sets brand strategy apart from other marketing disciplines?
  3. What do you think is the most important aspect of brand strategy?
  4. What do you think are the most important skills for a brand strategist?
  5. What do you think are the most important challenges faced by brand strategists?
  6. What do you think is the most important trend influencing brand strategy?
  7. What do you think is the most important factor to consider when developing a brand strategy?
  8. What do you think are the most important objectives of a brand strategy?
  9. What do you think is the most important thing to consider when implementing a brand strategy?
  10. What do you think are the most important measurement tools for assessing the success of a brand strategy?
  11. What experience do you have with branding?
  12. Which industries are you familiar with?
  13. What methods do you use to research brands and customers?
  14. How do you develop brand guidelines?
  15. How do you develop brand strategies?
  16. How do you determine what the core values of a brand should be?
  17. How do you research a company or product?
  18. How do you determine the target audiences?
  19. How do you determine key messages?
  20. How do you create a unique selling proposition?
  21. What role do emotions play in branding?
  22. Why is storytelling important in branding?
  23. Can you give me an example of a brand you admire and why?
  24. How does the logo design fit with the branding?
  25. How important are social media platforms for branding?
  26. What other elements are important in developing a visual identity for a brand?
  27. What are your thoughts on rebranding?
  28. What are some things to consider before starting a rebrand?
  29. Have you ever worked on a rebranding project? If so, can you tell me about it?
  30. Can you give some examples of successful brands or campaigns you have worked on?
  31. Can you give some examples of unsuccessful brands or campaigns you have worked on?
  32. What do you think are the most important elements of a successful brand strategy?
  33. What are some of the most successful brand strategies you have implemented?
  34. What role does market research play in developing brand strategies?
  35. How can a company develop a sustainable brand strategy over the long term?
  36. How can the success of a brand strategy be measured?
  37. How can a brand remain relevant in a changing market?
  38. How often should a brand review its strategy?
  39. What are some common ways to reposition a brand?
  40. What are common indicators that a brand needs a refresh?
  41. How can a company refresh its brand without losing value in the marketplace?
  42. What are some emerging trends in branding that companies should be aware of?
  43. What are the most common mistakes companies make in branding?
  44. How can companies avoid these mistakes?
  45. How should a company go about rebranding?
  46. Why is branding so important?
  47. What role does social media play in branding?
  48. How can a company use events and sponsorship to build its brand?
  49. How can companies use branding to differentiate themselves from their competitors?
  50. What are the most common pitfalls companies fall into when trying to create a unique brand identity?
  51. How can companies avoid these pitfalls?
  52. How often should a company update its brand strategy?
  53. How important is it for companies to have a clear brand message?
  54. How can companies ensure that their employees are aligned with their brand message and values?
  55. How can companies protect their brands from negative publicity or online trolls?
  56. How can a company protect its brand and avoid infringement issues?
  57. What are the tips for working with external agencies or consultants on branding projects?
  58. Do you have experience working with startups or small businesses? If so, can you tell me about it?
  59. Do you have any case studies or examples of your work I could look at?
  60. How much input does the client usually have on the development of the brand strategy?
  61. Do you offer ongoing support after the initial brand project is complete? If so, what does this look like?
  62. What do you think sets your work apart from other brand strategists in the industry?
  63. What are your fees for services rendered? Are there any additional costs I should be aware of (e.g., travel expenses, etc.)?
  64. How much input will I have as a client during the project? Will I be able to provide feedback on drafts, for example, or will I only be involved at certain milestones?
  65. What other services do you offer that could complement my brand strategy (e.g., social media marketing, and website design)?
  66. What is your availability like? When would be the best time to start working together?
  67. Do you have other team members who will be working with us on this project? If so, can I please meet them?
  68. Can you provide me with references from previous clients?
  69. Is there anything else I should know about branding before deciding whether or not to hire you as our brand strategist?

Frequently Asked Questions

What skills does a brand strategist have?

Brand strategists must be able to think creatively, develop marketing plans and manage brand campaigns. They must also be able to understand consumer behavior and develop messages that resonate with the target audience. In addition, brand strategists must be able to build relationships with key stakeholders and manage budgets effectively.

What makes a good brand strategist?

A good brand strategist is characterized by their ability to see the big picture. They understand how all the pieces of a brand fit together and can develop a cohesive strategy that gets results. They are also creative thinkers who can come up with innovative ideas to make brands stand out in a crowded marketplace. Finally, they are strategic planners who can develop long-term plans and execute them flawlessly.

What is the main objective of branding?

Brand identity is the main objective of branding. A strong brand identity helps a company create a consistent image across all platforms, which in turn makes it easier for customers to identify with the company and its products or services. Branding is also important in differentiating a company from its competitors and creating customer loyalty.


When it comes to branding, there is no magic formula – what works for one company might not necessarily apply to another. The only way to find out what works best for your business is to consult with an experienced brand strategist who has a deep understanding of both branding and your industry.

By asking the right questions upfront, you can be sure you’ll find the right strategist for your business and that they’ll be able to deliver on their promises.

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