70 Questions to Ask a Business Broker

If you are thinking about selling your business, you are probably considering working with a business broker. Business brokers are professional intermediaries who help facilitate the sale of businesses by matching buyers and sellers together. They can be valuable assets during the sales process, but it’s important to choose the right broker for your needs.

38 Questions to ask a business broker before using their services:

  1. What type of businesses do you typically work with?
  2. What is your geographic scope?
  3. Are you licensed and insured?
  4. What is your Exit Planning Certification (EPC)?
  5. What professional memberships and affiliations do you have?
  6. What is your success rate?
  7. What are your office hours and availability?
  8. What is your commission structure?
  9. How do you communicate with clients?
  10. What is your track record for closing deals?
  11. Do you have any industry-specific certifications or designations?
  12. Are you a member of any professional organizations related to selling businesses?
  13. What type of marketing strategies do you use to promote businesses for sale?
  14. How much do you usually charge for your services?
  15. What services do you offer?
  16. What process do you use to sell businesses?
  17. How do you market businesses?
  18. How do you find buyers for businesses?
  19. How long do you estimate the sale process will take from start to finish?
  20. Who will work on my deal and what are their qualifications?
  21. Can you provide references from past clients?
  22. What is the process for selling a business?
  23. What is the most important factor when selling a business?
  24. What are the legalities involved in selling a business?
  25. What are the tax implications of selling a business?
  26. What are the financial aspects to consider when selling a business?
  27. What is the shortest time frame you have sold a business? And the longest?
  28. Do you have liability insurance?
  29. How do you handle confidentiality during the sales process?
  30. What are the most common challenges or obstacles that arise during a sale?
  31. How do you help overcome these challenges?
  32. What are the most common mistakes sellers make during the sales process?
  33. What are some common misconceptions about business brokers?
  34. How much does your average client make from their sale?
  35. Are you willing to work on a contingency basis?
  36. Do I have to sign a non-disclosure agreement (NDA)?
  37. What are the most common seller concerns?
  38. Do you have any tips for preparing my business for sale?

32 Questions to ask a business broker about your business:

  1. What is your experience in my industry?
  2. Do you have any specific experience in selling businesses like mine?
  3. How many businesses have you already brokered?
  4. What do you think are my business’s strengths and weaknesses?
  5. What do you think my business is worth?
  6. How will you value my business?
  7. How can I increase the value of my business before I sell it?
  8. How can I maximize the value of my business?
  9. What are the most likely buyers for my business and how can you reach them?
  10. What confidentiality agreements and non-compete agreements do I need to sign?
  11. When can we arrange our first meeting?
  12. How often will we meet during the sales process and how will we communicate (via email, phone, or in person)?
  13. What other professionals do you recommend I consult during the sales process?
  14. What are the common negotiation tactics buyers use when acquiring a business?
  15. How can I counter these tactics?
  16. What are the most important things I need to know about the sales process?
  17. What are the costs associated with selling my business?
  18. What are the risks involved in selling my business?
  19. What challenges do you anticipate during the sale of my business?
  20. What should I do to prepare my business for sale?
  21. What should I expect during the due diligence process?
  22. What happens if we can not find a buyer after working together?
  23. Will I be able to see the marketing materials before they are sent out?
  24. Who will be responsible for showings and setting up appointments with the buyers?
  25. Do I need to be involved in the sales process?
  26. What happens if I find a buyer myself – do I still owe a commission/fee?
  27. What confidentiality agreements are in place to protect my information?
  28. How can I be sure that my information will be kept confidential?
  29. Who will be handling the final paperwork and documentation?
  30. Do I need a lawyer or accountant during the sales process?
  31. Do you have any other advice for me when considering the sale of my business?
  32. What should I do after my business is sold?

Frequently Asked Questions

What to consider before choosing a business broker?

For one, the broker’s experience in the industry you are selling. Another consideration is the size of the broker’s firm. Larger firms may have more resources to market your business, but may also be less personal in their service. Finally, it is important to ask what fees the broker charges and what services are included in that fee.

What does a business broker provide?

Business brokers provide a range of services to their clients. They can help businesses find potential buyers, negotiate the sale price, and oversee the entire process until the sale is completed. Business brokers can also advise on how to value a business and how to prepare it for sale. They know the market and how the process of buying and selling businesses works.

How can you tell if a business broker is trustworthy?

One way to determine if a broker is trustworthy is to check their license and certification status. You should also ask for references from previous clients. If the broker is hesitant to provide references, this could be a sign that they are not trustworthy. Finally, always do your research and ask around before choosing a broker. There are many qualified brokers out there, so do not feel obligated to work with the first one you find.

How do business brokers negotiate?

Business brokers negotiate the sale of businesses between buyers and sellers. They work to get the best deal for their clients by researching similar businesses that have sold in the past and negotiating the terms of the sale. Business brokers usually receive a commission when a business is sold. So they have a vested interest in making sure the sale goes through quickly and smoothly.


Engaging a business broker can be a smart move when it’s time to sell your business. However, before signing on with any broker, there are some important questions to ask to ensure the broker meets your needs.

By asking the questions listed above, you can gain valuable insight into a potential broker’s strengths, weaknesses, and areas of expertise. With this information, you can make an informed decision about whether or not to engage in their services.

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