74 Questions to Ask a Social Media Consultant

Social media has become an integral part of marketing for businesses of all sizes. A good social media consultant can be a valuable asset for businesses looking to improve their online presence and reach a larger audience.

Before hiring a social media consultant, it’s essential to ask them these questions to make sure they’re the right choice for your business. In this blog post, we’ve listed questions you should ask a social media consultant before deciding to hire a social media consultant.

74 Questions you can ask a social media consultant:

  1. What platforms do you specialize in?
  2. What kind of experience do you have with managing social media accounts?
  3. How many clients do you currently have?
  4. How would you go about developing a social media strategy for my business?
  5. What kind of results have you been able to achieve for your clients?
  6. How do you measure success when it comes to social media marketing?
  7. What tactics do you use to grow a following on social media?
  8. How often do you post on social media platforms?
  9. What kind of content do you typically post on social media?
  10. Do you offer any other services, such as SEO or website development?
  11. Are you familiar with my industry and my competitors?
  12. What are your rates and pricing structure?
  13. Are there any long-term contracts or commitments required?
  14. How often do we need to communicate, and what methods do you prefer?
  15. Who will be responsible for creating the content for our social media accounts?
  16. Do you have any team members or assistants that will be working on our account?
  17. What is your policy on managing negative comments or reviews?
  18. What happens if I’m not happy with the results of your work?
  19. Do you have any questions for me or us as a company?
  20. What experience do you have with social media marketing?
  21. What platforms are you most active on?
  22. What strategies have you used to grow a social media following?
  23. What kind of content performs best on social media?
  24. How do you come up with ideas for new content?
  25. Who creates the content that you post on social media?
  26. How do you interact with your followers on social media?
  27. Do you have any experience with paid advertising on social media?
  28. What are your thoughts on using influencers to promote a brand on social media?
  29. Do you offer any advice on crisis management for companies that experience negative publicity on social media?
  30. Have you ever had to deal with a negative comment or review online? 
  31. How do you handle a negative comment or review online?
  32. What privacy concerns should businesses be aware of when using social media?
  33. What terms and conditions should businesses include in their social media policy for employees?
  34. Are there any legal issues businesses need to be aware of when using social media, such as copyright infringement or defamation laws?
  35. What steps do you take to ensure that your own personal use of social media doesn’t conflict with your professional role as a consultant?
  36. Do you have other tips or advice for businesses looking to improve their social media presence?
  37. What kind of metrics do you use to measure the success of a social media campaign?
  38. How often do you check and respond to social media messages and comments?
  39. Have you ever run into any problems while managing social media accounts?
  40. How do you handle customer service issues that arise through social media?
  41. What is the most important element of a successful social media campaign?
  42. What creative ideas do you have for promoting my business through social media?
  43. Do you have any case studies or examples of successful campaigns you’ve managed in the past?
  44. How do you stay up-to-date with the latest changes and trends in social media?
  45. What are some best practices for managing social media accounts?
  46. What kind of content should I be posting on social media?
  47. How can I use social media to drive traffic to my website or blog?
  48. What size businesses do you typically work with?
  49. What services do you offer?
  50. What is your process for working with clients?
  51. Who are some of your past or current clients?
  52. Can you provide a list of references?
  53. Do you offer discounts for long-term contracts?
  54. Are there any additional costs I should be aware of?
  55. What are your hours of operation?
  56. Do you have any weekend or evening availability?
  57. Are you available for emergencies?
  58. What is your cancellation policy?
  59. How often will we communicate?
  60. Will I have a dedicated point of contact, or will I be working with multiple people on your team?
  61. What are some creative ways to use social media for marketing purposes?
  62. How can businesses use social media to engage with their customers?
  63. What are some tips for creating successful social media giveaways?
  64. How can businesses use social media to increase brand awareness?
  65. What are some tips for creating viral social media content?
  66. How can businesses use social media to boost their website’s SEO?
  67. What common pitfalls to avoid when using social media for business purposes?
  68. Are you a one-person operation, or do you have a team?
  69. What is your policy on revisions?
  70. Have you ever had a client who wasn’t happy with your work?
  71. How do you handle clients who aren’t happy with your work?
  72. What are some common mistakes businesses make with their social media marketing?
  73. How can businesses use social media to create more engaged customers?
  74. How can businesses use social media to generate leads and sales?

Frequently Asked Questions

What does a social media consultant do?

Social media consultants are experts who help businesses leverage social media platforms to grow their brands and reach new customers. They can help businesses create and execute social media marketing plans and develop strategies for engaging with customers through social media channels.

Social media consultants can also help businesses measure the impact of their social media campaigns and identify ways to improve their performance. They often have in-depth knowledge of popular social media platforms and how they can be used to achieve business goals. In addition, social media consultants are experienced in creating content that engages users and drives traffic to websites and online stores.

What are the 3 phases of working with social media?

Phase 1: Launching a social media campaign is important for any business, as it is one of the best ways to connect with customers and promote products or services. Before launching a campaign, it is important to develop a strategy that defines the goals of the campaign, the target audience, and the tactics to achieve these goals.

Phase 2: Once a campaign is launched, it is important to establish a management plan to ensure that the campaign achieves its goals and stays on track. This can include creating regular reports on metrics such as reach, engagement, and conversions and making changes to the campaign based on what works and what does not.

Phase 3: After a social media campaign has been launched and effectively managed, it’s time for optimization. This means continuing to track key metrics and making changes to the campaign as needed to improve results. This may include refining the audience and optimizing the messaging to target them better.

What are the 3 most important points of social media marketing?

First, social media allows marketers to connect with consumers in a way that no other medium can. Through platforms like Facebook, Twitter, and Instagram, companies can build relationships with potential and current customers, create a dialogue and build trust. This connection is key to successful marketing because it allows brands to directly address customer concerns and answer questions in real-time.

Second, social media is highly interactive, giving companies the opportunity to get to know their customers on a deeper level. Based on likes, shares, tweets, and comments, companies can see what content interests their customers the most and what topics are most important to them. This information can be used to create targeted content that resonates with customers and drives engagement.

Finally, social media is a powerhouse when it comes to customer data. With the ability to track clicks, likes, and shares, businesses can gain valuable insights into customer behavior. This data can be used to develop more effective marketing strategies and improve customer retention and loyalty.

What are the 3 most popular social media?

Facebook is the largest social media platform, with over 2 billion active users. It is a platform where users can share photos and videos, post updates, and connect with friends and family. Facebook also has a feature called Groups, where users can join groups of like-minded people to discuss interesting topics. 

YouTube is the second largest social media platform, with over 1.5 billion active users. It is a platform where users can watch, share, and create videos and channels. YouTube is an excellent platform for content creators who want to share their videos with the world.

Instagram is the third largest social media platform, with over 1 billion active users. It is a platform where users can share photos and videos, follow other users, and use hashtags to find content that interests them. Instagram is a great platform for businesses that want to share their products and services with the world.


Social media marketing can be an extremely effective way to reach new customers and grow your business. A good social media consultant will have the experience and expertise necessary to help you create a successful campaign that meets your specific business goals. By asking yourself these questions, you can ensure that you find the right social media consultant for your business needs.

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