76 Questions to Ask When Buying a Liquor Store

Thinking about buying a liquor store? Whether you’re a first-time buyer or a seasoned entrepreneur, there are certain questions you should always ask before making such a major purchase. In this blog post, we’ll go over some of the most important questions you should ask before you make an offer on a liquor store. When you’re done reading, you’ll know exactly what to do to get the best deal possible.

76 Questions you should ask a salesperson before you buy a liquor store:

  1. What’s the current inventory value of the store?
  2. What are the store’s monthly sales?
  3. What are the store’s operating expenses?
  4. What is the length of the lease?
  5. Is the lease renewable?
  6. Where’s the liquor store located?
  7. What’s the competition like in the area?
  8. What are the demographics of the area?
  9. What’s the pedestrian traffic like in the area?
  10. Is there parking available?
  11. Are there restrictions on the hours of operation?
  12. Is the store allowed to sell non-alcoholic goods?
  13. Does the store have a liquor license?
  14. How long has the current owner been in business?
  15. Why is the owner selling?
  16. Does the store have any outstanding debt?
  17. How much does the owner currently earn from the store?
  18. What’s included in the sale (e.g. inventory, equipment)?
  19. What’s not included in the sale (e.g., personal items)?
  20. Does the owner provide training or support after the sale?
  21. What type of advertising is the store currently doing?
  22. Will current employees be retained after the sale?
  23. How often does the store restock its inventory?
  24. Where does the store get its inventory?
  25. Are there any vendors that offer special discounts to customers of this store?
  26. What’s the store’s current sales volume?
  27. What’s the store’s current customer base?
  28. What’s the store’s average transaction size?
  29. What’s the store’s gross margin?
  30. What are the store’s operating expenses?
  31. What’s the store’s net profit?
  32. Is the store’s liquor license transferable?
  33. Does the seller have any existing lease agreements in place?
  34. When does the seller plan to close on the sale?
  35. Is the store located in a high traffic area?
  36. Can the seller provide financial records or other documents to support their asking price?
  37. Is the store easy to find and accessible?
  38. Does the store have knowledgeable employees?
  39. Does the store have outstanding loans or other liabilities that will need to be paid off at closing?
  40. Is there inventory that needs to be sold below market value to liquidate it before closing?
  41. Are there any permits or licenses required to be obtained to operate the business?
  42. What kind of support and resources will be needed to effectively operate the business in the future?
  43. Have all employees been properly trained and are they up to date on all relevant policies and procedures?
  44. How much rent does the store currently pay?
  45. What are the store’s hours of operation?
  46. Does the store have a loyal customer base?
  47. What’s the staff turnover rate like?
  48. Are there restrictions on the sale of alcohol?
  49. What type of liquor license does the store have?
  50. How much does the store currently charge for shipping?
  51. What’s the average ticket size for online and on-site purchases?
  52. What’s the store’s gross profit margin?
  53. What’s the return policy for purchased items?
  54. Does the store have a social media account?
  55. If so, how many followers do they have?
  56. Does the store have a website?
  57. If so, what’s their domain authority?
  58. How much does the store spend on marketing each month?
  59. Has the store had any negative presses or reviews?
  60. If so, how did they respond?
  61. Does the store have a good reputation in the community?
  62. Does the store have good employee morale?
  63. What is the store’s layout?
  64. What type of products does the store sell?
  65. What is the store’s annual revenue?
  66. What’s the store’s annual net profit?
  67. How many employees does the store have and how much do they get paid?
  68. Can the store be open longer or on Sundays with additional staff?
  69. Is there unused space that could be used for additional revenue streams, such as a café or deli counter?
  70. Does the store have a loyalty program or other promotional initiatives in place?
  71. What condition are the fixtures and equipment in?
  72. Are repairs or upgrades needed soon after purchase?
  73. Will renovations or repairs need to be made before opening day?
  74. Would you be able to obtain adequate insurance coverage for the business?
  75. Do you have any experience running a liquor store (or have you hired someone who does)?
  76. If not, would you be willing to invest time and resources to learn everything you need to know?

Frequently Asked Questions

How do you upsell a liquor store?

Upselling is a technique used in retailing to persuade customers to buy more expensive items or more of an item than they’d originally planned. In a liquor store, it can be used to convince customers to buy more expensive bottles of alcohol or to buy more of a particular type of alcohol. Upselling can also be used to get customers to buy related items, such as mixers or barware.

When upselling in a liquor store, it’s important to know your products and what the customer is looking for. You don’t want to push a customer into buying something they don’t want or can’t afford. But if you can suggest a more expensive item that better fits the customer’s needs, you can increase your sales and make more money.

Is a liquor store a good investment?

There’s no doubt that a liquor store can be a lucrative investment. However, there are a few things you need to consider if you want to make your store a success.

It’s important to find a good location for your business. The closer you are to residential areas, the better. You should also make sure that you stock the right brands and products. If your prices are too high, customers will go elsewhere. You must have well-trained staff.

This is how you ensure that customers are satisfied with their purchase and happy to come back. With proper planning and execution, a liquor store can be a very profitable business venture.


Purchasing liquor can be a big undertaking – but if you’re considering it, it’s important to do your research beforehand. There are many factors to consider, from finances to location to insurance coverage and beyond. By asking your potential vendors these important questions, you can make an informed decision about buying a liquor store.

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