62 Website Redesign Questions to Ask

Redesigning a website is a major undertaking. Not only does it take time and effort, but it also requires careful planning and consideration. To make sure your redesign goes smoothly, we have compiled a list of questions you should ask yourself (and your team) before you begin.

62 Questions to ask when you want to redesign your website:

  1. Is your current website mobile-friendly?
  2. What do you like and dislike about your current website?
  3. What are your goals for the redesign?
  4. Who is your target audience?
  5. How will users navigate the website?
  6. Do you want automated emails to be triggered by actions customers take on your website?
  7. What do you want your website to say about your brand?
  8. How will you measure the success of the redesign?
  9. What is your budget for the project?
  10. How much time do you have available for the redesign?
  11. Who will be responsible for managing the project?
  12. Who will be responsible for creating content for the new website?
  13. Who will be responsible for maintaining the website after launch?
  14. How do you want visitors to interact with your website?
  15. What kind of content will you be featuring?
  16. How will the content be organized?
  17. Are there areas on your current website that need improvement?
  18. Do you have existing brand guidelines?
  19. Does the redesign require changes to your domain name or URLs?
  20. Do you need e-commerce capabilities?
  21. Do you need a content management system (CMS)?
  22. Have you conducted user tests with your current website?
  23. Do you have analytics installed on your current website?
  24. What features do you want to include in the new website?
  25. Do you need to add new functionality to the website?
  26. Are there existing features you want to remove?
  27. Do you have any specific design requirements? ( e.g., certain colors or fonts that need to be used)
  28. What type of design do you want? (e.g. clean and modern, minimalist, etc.)
  29. What type of design elements should be used on the website?
  30. How will the website be tested and launched?
  31. Do you have examples of websites that you like?
  32. Do you have a specific color in mind for the design?
  33. Are there any existing branding guidelines that need to be followed?
  34. Do you need to create new visuals for the website (e.g. photos, infographics, videos)?
  35. Who will be responsible for sourcing/creating these visuals?
  36. Have you considered responsive design for your website?
  37. What is your timeline for the project?
  38. Have you prepared for possible disruptions during the redesign process?
  39. Have you considered post-launch marketing and SEO efforts?
  40. Do you have a plan to measure the success of the redesigned website?
  41. Are there other technical considerations that need to be taken into account during the redesign (e.g. hosting, domain names, email accounts)?
  42. Do you plan to implement any online marketing campaigns? If so, how will these be integrated into the new website?
  43. What kind of tone and style do you want to set with the new design?
  44. How will the new design reflect your brand identity?
  45. What kind of user experience do you want to create?
  46. Are there any UX or accessibility concerns that need to be addressed?
  47. What kind of technology do you need to support the new design?
  48. Do you need to migrate content from the old website to the new one?
  49. Have you considered all the potential risks and pitfalls of a website redesign?
  50. What training do you need for those who will manage and maintain the new site?
  51. How many pages will the website have?
  52. Will there be a blog or news section on the website?
  53. Will you sell products on the website?
  54. Do you need a payment gateway?
  55. Do you already have web traffic data?
  56. Do you have Google Analytics set up?
  57. Are there any third-party integrations that need to be considered?
  58. Do you have any preferred providers or platforms?
  59. Are there any other stakeholders that need to be included in the project?
  60. What is your process for approving changes to the site once it is launched?
  61. Do you have a domain name?
  62. What kind of maintenance and support will you need after the launch of the new website?

Frequently Asked Questions

Why does the website need to be redesigned?

There are several reasons why a website may need to be redesigned. Maybe the website is no longer accurate or up-to-date, maybe it’s hard to use or navigate, or maybe it just does not look good anymore. In any case, a website redesign can help improve the user experience and make the website more effective and appealing.

What are the significant things to consider when redesigning an existing website?

First, you need to decide what changes you want to make and what goals you hope to achieve with the redesign. You also need to evaluate your current website and identify any areas that need improvement. Once you have a plan, you can begin redesigning your website using updated templates and designs. It is important to test the new website extensively before launching it to make sure everything is working properly.

How do I approach a redesign?

When approaching a redesign, it is important to consider what you want to achieve with the update. Do you want to refresh the look of your website, make it more user-friendly, or increase traffic and visitors? Once you have a goal in mind, you can begin to outline the changes you would like to see and compile a list of must-haves and nice-to-haves.


Redesigning a website is no small task – there’s a lot to do! By asking yourself (and your team) these questions before you begin the project, you can ensure that everything goes smoothly and that the result is a website that looks great and performs even better.

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