60 Questions to Ask an Influencer

You want to work with an influencer because you know they can help you promote your brand to a whole new audience. But before you come up with a decision, you need to make sure they’re a good fit for your business. Here are questions to ask an influencer before you work with them.

37 Interview questions to ask an influencer:

  1. What are your rates?
  2. What services do you offer? 
  3. What is your process for collaborating with brands? 
  4. Do you have experience with influencer marketing?
  5. What brands have you worked with in the past? 
  6. What results have you achieved for other brands in the past? 
  7. How will you represent our brand? 
  8. What platforms do you use most often?  
  9. Do you have experience with our industry or product? 
  10. What content formats do you prefer? 
  11. What kind of messages do you want to receive from us? 
  12. How often will you post about our brand? 
  13. Can you provide case studies or examples of your work? 
  14. What kind of engagement do your posts get? 
  15. Why do you think we should work together? 
  16. What are your thoughts on our brand? 
  17. How would you promote our products or services? 
  18. What kind of content would you create? 
  19. Would you be willing to sign a non-disclosure agreement? 
  20. Do you have any copyright concerns we should be aware of? 
  21. Would you be comfortable promoting our competitor’s products or services? 
  22. Are you comfortable promoting discounts or special offers? 
  23. Are you comfortable working closely with our team or would you prefer more freedom? 
  24. When would be the best time for us to launch this campaign? 
  25. Can we get a list of influencers who will be involved in promoting our brand?
  26. What are your thoughts on negative feedback or criticism? 
  27. Do you have any additional skills or talents we could take advantage of? 
  28. How flexible are you with deadlines and changes? 
  29. Are you available for further questions or comments? 
  30. Do you have any other commitments we should know about? 
  31. When would be the best time to start working together? 
  32. How do you think the industry will change in the next 5-10 years?
  33. Do you have any predictions for the future of influencer marketing?
  34. What do you think is the most important thing brands should consider when working with influencers like you?
  35. And what is the most important thing for influencers to consider when working with brands?
  36. Do you have any other thoughts or insights to share about influencer marketing?
  37. Do you have any other questions for me or us?

23 Questions to ask about the influencer:

  1. What is your social media following?
  2. How did you grow your social media following?
  3. What is your engagement rate?
  4. What style is your content?
  5. How often do you post?
  6. Do you collaborate with other bloggers or YouTubers?
  7. If so, who are some of your favorite collaborators?
  8. What inspired you to start blogging/posting on social media?
  9. What topics do you enjoy working on the most?
  10. What has been your most successful social media campaign?
  11. How do you measure the success of your blog, vlog, or social media platforms?
  12. Who is your target audience?
  13. How do you look for sponsors or brands to work with?
  14. Do you have any tips on how to effectively collaborate with brands?
  15. How do you manage your time between work, family, and your blog/YouTube channel?
  16. How do you manage your time between blogging/posting, working with brands, and other commitments?
  17. What are your thoughts on sponsored content?
  18. Do you have any advice for bloggers or social media users who want to collaborate with brands?
  19. What are some of the challenges you have faced?
  20. How do you handle negative comments or feedback?
  21. Do you think there is a difference between influencers and celebrities?
  22. Do you think the term “influencer” is positive or negative?
  23. What advice would you give to someone who is thinking about becoming an influencer?

Frequently Asked Questions

What are some characteristics of a successful influencer marketing campaign?

The first characteristic is to find the right influencers – those who have a large, engaged following and are considered trustworthy by their followers. Second, quality content must be created that appeals to the influencer’s audience and provides value to their followers. And finally, it’s important to track the success of the campaign and tweak it as needed to ensure it continues to achieve its goals.

How do you negotiate with influencers?

When negotiating with influencers, it’s important to remember that they have a lot of power. They can help or hurt your brand, so it’s important to be respectful and understanding. You should always go to the negotiating table with a clear understanding of what you want and what you are willing to give up to get it. It’s also important to be flexible and willing to compromise. If you can not meet an influencer’s demands, it may be better to walk away.

How do influencers affect marketing?

Influencers are people who have many followers on social media and can influence their followers’ opinions on certain topics, including brands. For this reason, brands often look for influencers to promote their products and services. In some cases, an influencer may be paid to promote a product; in other cases, an influencer may simply give a product to try and post about. Regardless of how it’s done, the goal is usually the same: to get the influencer’s followers to buy the product.

What are the disadvantages of influencer marketing?

First disadvantage is that it can be expensive, especially if you work with big-name influencers. Second, the ROI for influencer marketing is often hard to track, making it difficult to determine whether the campaign was successful or not. In addition, some people doubt the effectiveness of influencer marketing, claiming that the majority of an influencer’s followers may not even be interested in what they have to say.


Working with an influencer can be a great way to promote your brand, but it’s important to do your due diligence beforehand and make sure they are the right choice for your business. By asking these questions, you can gain valuable insight into the influencer’s working style, process, and expectations – setting you both up for success!

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