48 Questions to Ask VP of Sales

If you are like most people, you probably have many questions about the duties of a vice president of sales. After all, the VP of sales is responsible for bringing in revenue and making sure the sales team meets its quotas. But what else do they do? And how can you be sure they are doing their job effectively?

Asking questions to a VP of sales will help you get a better understanding of their role and performance.

22 Questions to ask during an interview for VP of sales:

  1. What experience do you have in sales?
  2. What experience do you have in our industry?
  3. What makes you a successful sales representative?
  4. What makes you a successful sales leader?
  5. What companies have you done business with?
  6. How did you close these deals?
  7. What are some of the biggest deals you have ever done?
  8. What objections do you often hear from potential customers?
  9. How can you overcome these objections?
  10. Who are some of your role models in sales?
  11. What books about sales have you read?
  12. Which sales methodology do you like best?
  13. What did you like best about your last job?
  14. What did you like least about your last job?
  15. Do you prefer working alone or in a team?
  16. Do you prefer hunting or farming when it comes to sales?
  17. Do we have the budget to support your vision for this position?
  18. What are your strengths and weaknesses in sales?
  19. What are your best strategies for increasing sales?
  20. What are your top strategies to motivate sales teams?
  21. When can you start?
  22. Do you have any questions for us?

26 Questions to ask about VP of sales:

  1. What are the company’s sales targets for the next quarter/year?
  2. What is the average size of the business?
  3. What is the typical sales cycle?
  4. What does the company’s sales process look like?
  5. What are your top priorities for the sales team?
  6. What strategies have you put in place to achieve these priorities?
  7. How do you measure success in sales?
  8. What are your thoughts on quota targets?
  9. How do you lead and motivate your sales team?
  10. What role do incentives play in achieving sales targets?
  11. What processes have you put in place to ensure deals are closed efficiently?
  12. How do you deal with objections from prospects?
  13. What kind of training and development do you offer your sales team?
  14. What resources do you provide to your sales team to help them be successful?
  15. Who makes the final decision on pricing for products and services?
  16. How do you decide which new products or services to offer?
  17. What criteria do you use to decide whether or not to enter a new market?
  18. How do you go about finding new customers?
  19. How do Sales Development Representatives (SDRs) work with Account Executives (AEs)?
  20. When is it appropriate to bring in a Sales Engineer (SE)?
  21. How does your team use customer relationship management (CRM) software?
  22. What are your thoughts on account-based marketing (ABM)?
  23. What are the most common objections that potential customers present to you and how do you overcome them?
  24. How does your team stay up-to-date with industry trends and news?
  25. What role does technology play in sales today?
  26. What are the biggest challenges facing the sales industry today?

Frequently Asked Questions

What is the role of the VP of sales?

The role of the VP of sales is to lead the sales department and manage all sales related activities. This includes developing and implementing sales plans and strategies, monitoring sales operations, and maintaining customer relationships. The VP of sales is also responsible for ensuring that the company achieves its sales goals.

Why is the VP of sales important in a company?

The vice president of sales is an important position in a company because they are responsible for promoting sales and growing the company. They work with the sales team to identify and pursue new business opportunities, and they also work with the rest of the company to ensure that the sales process is efficient and effective. The Vice President of Sales is a critical part of any company’s growth and success of any company.

What makes a good VP of sales?

A good vice president of sales is someone who can develop and implement a sales strategy, manage sales operations and motivate the sales team. They need to have a thorough knowledge of the products and services they are selling, as well as the market they are selling to. A good VP of sales also needs to build relationships with customers and partners.


Asking these 20 questions will give you a better understanding of what a vice president of sales does and how he contributes to the success of a business.

Remember, the VP of sales is responsible for generating revenue. So it’s important to make sure that they’re doing everything they can to meet their quotas and exceed your expectations!

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