69 Questions to Ask When Investing

When it comes to investing, you must take the time to research and make informed decisions. After all, it’s your money at stake, and you want to make sure you’re making the best choices for your financial future. By asking the right questions, you can better understand an investment’s potential risks and rewards and ensure that it aligns with your financial goals.

These are some questions you should consider when thinking about investing. Considering these and other essential questions can help you make more informed decisions about your investments and have more confidence in your financial future.

49 Questions to ask when investing:

About the Company or Organization

  1. Who is behind the investment?
  2. What are the company’s history and reputation?
  3. What is the company’s management team like?
  4. What is the company’s financial standing?
  5. Who is the investment’s sponsor?
  6. Who is the investment’s custodian?
  7. Who is the investment’s trustee? 
  8. Who are the members of the investment’s board of directors?
  9. What is the management team’s experience in managing this type of investment?

Basic Information About the Investment

  1. What is the name of the investment?
  2. How does it work?
  3. What is the ticker symbol for the investment?
  4. What exchange is the investment traded on?
  5. What type of investment is it?
  6. What is the investment’s objective?
  7. What is the investment’s track record?
  8. What is the minimum investment amount?
  9. What is the current price of the investment?
  10. What are the expenses associated with the investment?
  11. What are the fees associated with the investment?
  12. What is the 52-week high and low for the investment?

Performance and Potential Risks and Rewards

  1. What is the beta for the investment?
  2. What is the dividend yield for the investment?
  3. When was the last time the dividend was increased?
  4. Does the investment have a history of paying dividends?
  5. How often are dividends paid?
  6. What is the expense ratio for the investment?
  7. What is the strategy for this investment?
  8. What are some potential catalysts that could drive the performance of this investment?
  9. What is the investment’s potential return on investment (ROI)?
  10. What is the investment’s potential rate of return (ROR)?
  11. What is the investment’s current market performance?
  12. What is the investment’s historical performance?
  13. What is the investment’s strategy for generating returns?
  14. What is the investment’s outlook for the future?

Information About Investing in the Fund

  1. How long is the investment for?
  2. Can you withdraw your money early? If so, what are the penalties?
  3. What is the minimum initial investment amount?
  4. What is the minimum subsequent investment amount?
  5. When can investments be made in the fund?
  6. How often can investments be made in the fund?
  7. How long does one have to hold an investment to avoid a penalty?
  8. Can investments be redeemed before maturity without a penalty?

Other Potential Considerations

  1. Are there any potential tax implications for this investment?
  2. Does the investment have any potential impact on the environment or society?
  3. Do any government agencies regulate this investment?
  4. Are there any potential conflicts of interest you should be aware of?
  5. Is there a death benefit associated with this investment?
  6. Does this investment have any tax benefits associated with it?

20 Questions to ask yourself before investing:

  1. What is my primary goal for this investment?
  2. How does this investment fit into my overall portfolio strategy?
  3. What are the risks associated with this investment?
  4. What is my expected timeline for holding this investment?
  5. Have I sought out and considered the advice of a financial professional?
  6. Do I have a plan in place for monitoring and reviewing the performance of this investment?
  7. Do I have a plan in place for exiting this investment if necessary?
  8. Can I afford to take on the level of risk associated with this investment?
  9. Do I have a plan in place for dealing with market volatility?
  10. How will this investment affect my diversification?
  11. Can I afford to invest in this particular investment?
  12. Does this investment align with my personal financial goals?
  13. Do I have a diverse portfolio, or is this investment a potential risk?
  14. Do I have a financial advisor or professional I can consult with about this investment?
  15. Have I considered the potential impact of inflation on this investment?
  16. Have I considered the potential impact of political or economic events on this investment?
  17. Have I considered the potential impact of changes in interest rates on this investment?
  18. Have I considered the potential impact of currency exchange rates on this investment?
  19. Have I considered the potential impact of technological changes on this investment?
  20. Have I considered the potential impact of environmental, social, and governance (ESG) factors on this investment?

Frequently Asked Questions

What are 5 tips for beginner investors?

1. Start by educating yourself on the basics of investing, including the different types of assets and investment strategies.

2. Create a long-term financial plan that considers your individual goals and risk tolerance.

3. Diversify your portfolio by investing in a mix of assets such as stocks, bonds, and real estate.

4. Consider working with a financial advisor to help guide your investment decisions.

5. Be disciplined and patient, and don’t make hasty decisions based on emotion. Remember, investing is a long-term game.

What 4 things to consider before you invest?

1. Your financial goals and risk tolerance: It’s important to be clear about your financial goals and how much risk you can take before investing. This will help you choose the right investment products and strategies for your situation.

2. The type of assets you want to invest in: There are many different types of assets you can invest in, including stocks, bonds, mutual funds, real estate, and more. It’s important to understand each asset class’s unique risks and potential returns before deciding where to invest your money.

3. The fees and costs associated with your investments: All investments have some level of fees and expenses related to them, which can reduce your potential returns. Therefore, carefully review the costs associated with the investment products you’re considering and consider whether they’re worth it, given your individual goals and situation.

4. The reputation and track record of the companies or funds: Before investing in a particular company or fund, you must do your due diligence and research its reputation and track record. This will help you avoid investing in companies or funds with a history of poor performance or unethical behavior.

What is the #1 rule in investing?

The number one rule of investing is never to invest money you can’t afford to lose. Remember that all investments involve some risk, and there’s no guarantee that you’ll get your money back.

If you only invest money you can afford to lose, you’ll be better prepared to withstand potential losses and avoid financial stress. It’s also important to build an emergency fund for unexpected expenses, so you don’t have to dip into your investment accounts in times of need.

What are the 3 Rs of investing?

The three R’s of investing are research, risk, and return.

Research: Before you invest your money, it’s paramount to research the investment products and companies you’re considering thoroughly. This will help you make informed decisions and avoid potential pitfalls.

Risk: All investments involve some degree of risk, and you must understand and manage that risk before you invest. This includes knowing your own risk tolerance and the risks associated with different investment products.

Returns: The potential returns on your investments make investing worthwhile, but it’s important to remember that there’s no guarantee of a return. Knowing the potential returns on your investments will help you make informed decisions and manage your expectations.


In totality, asking the right questions is integral to the investment process. By taking the time to consider key factors such as an investment’s track record, risks, returns, and fees, you can make more informed decisions and have more confidence in your financial future.

Asking questions can also help you align your investments with your overall financial plan and ensure you’re making the best decisions for your goals. Overall, a thoughtful and proactive approach to investing can help you achieve your financial goals and grow your wealth over time.

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