56 Questions to Ask When Investing in a Startup

Before investing in a startup, it’s important that you do your due diligence. After all, a startup is a risky investment, and you want to make sure you are investing your hard-earned money in a company with a solid foundation and a clear path to success.

56 Questions to ask before investing in a startup:

  1. How did the company get started?
  2. How did the founders come up with the idea for the business?
  3. What problem does this startup solve?
  4. What is the long-term vision for the company?
  5. How would an investment from us help you achieve these goals?
  6. Does this startup have a solid business model?
  7. What are the company’s greatest strengths and weaknesses?
  8. How has the company developed to date?
  9. What are the first key figures that are promising?
  10. What milestones has the company achieved so far and what milestone is it trying to reach next?
  11. What is your timeline for achieving these milestones?
  12. How much money has the company already raised and from whom?
  13. How will this funding round be used and what impact will it have on valuation?
  14. How much money has the startup raised so far?
  15. How long will the current funding last?
  16. What is this startup’s competitive landscape?
  17. How does this startup plan to differentiate itself from its competitors?
  18. Who is the target market for this startup?
  19. What is the size of the addressable market?
  20. How much customer feedback has been collected and what has it revealed?
  21. Have you conducted any customer research?
  22. What is the lifetime value of a customer?
  23. What is your churn rate?
  24. Are there signs of positive development (e.g., user growth, revenue, etc.)?
  25. What is the unique selling proposition of the startup?
  26. What are the biggest expenses for the company?
  27. How much revenue does the company generate?
  28. What is your cost of goods sold?
  29. What is the company’s burn rate (the rate at which it spends funds)?
  30. What is the market size for this startup’s product or service?
  31. What is your go-to-market strategy?
  32. Is this startup profitable? If not, when will it be?
  33. What intellectual property does the startup have?
  34. How scalable is the business model of this startup?
  35. Does this startup have any notable partnerships?
  36. What is the risk profile for this startup’s industry?
  37. What are the biggest challenges facing this startup’s product or service?
  38. How far along are you in the development of your product or service?
  39. What are the expected costs of launching and scaling the business?
  40. What are your operating costs?
  41. What are the potential revenue streams for this business?
  42. What are the biggest risks and challenges facing the business?
  43. Is there a clear path to profitability?
  44. Is the management team experienced?
  45. Does the startup have a strong team?
  46. Does the management team have a track record of success?
  47. How well does the startup’s management team understand the market opportunity?
  48. Has the management team worked together in the past? If so, on which projects?
  49. How well does the management team get along with each other?
  50. What kind of exit strategy does the management team have in mind?
  51. What do industry experts say about this startup’s prospects for success?
  52. How much equity will I own in the company if I invest?
  53. How often will I be informed about the company’s progress?
  54. Can I speak with some of the startup’s current customers or partners?
  55. What rights and protections do investors have?
  56. What is the potential return on investment for investors?

Frequently Asked Questions

What are the important considerations when investing in a startup?

First, it is important to do your research and understand the startup’s business model and industry. Second, you should evaluate the team behind the startup and its ability to execute its vision. Finally, it’s important to look at the startup’s finances and make sure it’s healthy and has a solid business plan.

How do you invest in a startup?

You can invest in the early stages of a startup by buying shares of the company before it goes public. This is usually done through a venture capital firm, an investment company that specializes in early-stage funding. You can also invest in a startup company after it goes public by buying stock in the stock market. Or you can invest in a startup’s products or services by buying them from the company or becoming a customer. Whichever route you choose, it’s important to do your research and understand the risks involved.

How long does it take for a startup to become profitable?

Startups often take a few years to become profitable. This is because they are usually in a growth phase and it takes time to expand and become profitable. Many startups also reinvest their profits back into the company to encourage further growth. While there is no set timeline for when a startup will be profitable, it is usually not immediately.

What happens if I invest in a startup and it fails?

If you invest in a startup and it fails, you may lose some or all of your investment. The company may go bankrupt and its assets may be liquidated to pay its creditors. If the company is still in business, it may have to lay off employees, reduce its workforce, or close down operations. The founders of the company may also lose their jobs and they may not be able to pay their debts. 


Investing in a startup is an important decision that you should not take lightly. The risk is great and not every investment will pay off – but when done right, investing in a startup can lead to great success. By asking tough questions and doing your due diligence, you can increase your chances of being a winner and avoid costly mistakes down the road.

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