74 Questions to Ask Your Sales Manager

In any business, large or small, the sales department is critical to success. They are the ones responsible for bringing in revenue and keeping the company afloat. Therefore, it is important that you have a good relationship with your sales manager and are on the same page with them.

18 Questions to ask your sales manager about the company:

  1. What are the company’s key selling points?
  2. How can we attract new customers?
  3. Who are our biggest competitors?
  4. What makes our product/service better than theirs?
  5. What do you think are their strengths and weaknesses?
  6. How can we better differentiate ourselves from our competitors?
  7. What is the company’s pricing strategy?
  8. What is the company’s advertising and sales promotion strategy?
  9. What is the company’s distribution strategy?
  10. How are the sales territories assigned?
  11. How are the sales quotas determined?
  12. How is sales performance measured?
  13. What is the process for tracking and managing sales leads?
  14. How are customer relationships managed?
  15. What systems and tools does the company use to support sales operations?
  16. What are the policies and procedures for managing returns and refunds?
  17. How are warranty and service issues handled?
  18. Are there any special considerations or requirements that need to be addressed when selling to specific industries or customers?

22 Questions to ask your sales manager about the goals and strategies:

  1. What are your personal sales goals?
  2. What are our quarterly sales goals?
  3. How do you plan to achieve these goals?
  4. What is your strategy for increasing sales?
  5. What is your strategy for generating new customer leads?
  6. What is your strategy for following up on leads?
  7. What is your strategy for closing deals?
  8. What is your strategy for dealing with objections?
  9. What do you think is our most effective sales strategy?
  10. What do you think is our least effective sales strategy?
  11. What resources does the company provide to help salespeople achieve their goals?
  12. Does the company provide training or development opportunities for salespeople?
  13. Does the company offer incentives or commissions for meeting sales goals?
  14. Are there quotas that salespeople must meet?
  15. How is performance evaluated? Are there specific metrics that are used?
  16. Who are our target customers?
  17. What objections do our salespeople hear from customers?
  18. How can we improve our customer relationships?
  19. What can we do to increase customer loyalty/satisfaction?
  20. How can we improve our customer acquisition process?
  21. How can we improve our customer retention rates?
  22. How can we increase opportunities for cross-selling and upselling?

18 Questions to ask your sales manager about their team:

  1. How is the sales team structured?
  2. Who are the key members of the sales team?
  3. What are their roles and responsibilities?
  4. Who are our key decision-makers?
  5. Who are our top-performing salespeople?
  6. How do you measure success in the sales department?
  7. What training do you offer your employees?
  8. What incentives or commissions are offered to sales staff?
  9. Do you have books or resources I can read to improve my sales skills?
  10. Who are our current top performers in the department?
  11. How do Sales Bonuses work?
  12. When is it appropriate to offer discounts to clients?
  13. How can I help increase sales?
  14. What can I do to close more deals?
  15. How can I improve my sales pitch?
  16. Can you give me feedback on my performance so far?
  17. Do you have any advice for handling objections from potential customers?
  18. How can I increase customer loyalty and repeat business?

16 Questions to ask your sales manager:

  1. How do you handle customer complaints or negative feedback about our product/service?
  2. What was the most difficult sales situation you have ever experienced and how did you handle it?
  3. Can you give an example of successful upselling or cross-selling techniques you have used in the past?
  4. What role does market research play in your sales strategy?
  5. What are your expectations for the performance of your sales team?
  6. How do you measure success in the sales department?
  7. What is your management style?
  8. What motivates you and your sales team?
  9. What challenges have you overcome in your role as a sales manager?
  10. How did you overcome them?
  11. What is your management style?
  12. What motivates you to sell?
  13. Why do you like to sell?
  14. What do you see as the biggest challenge in sales?
  15. How do you deal with rejection?
  16. What is a successful sale for you?

Frequently Asked Questions

What are the important skills of a sales manager?

A sales manager must have excellent communication skills to build relationships with customers and clients. They must also be able to motivate their team to achieve sales goals. A sales manager must be well organized and have good time management skills to keep track of their team’s progress and deadlines. Finally, they must be able to be analytical and strategic to find new ways to increase sales.

What are the main duties of a sales manager?

The main duties of a sales manager are to oversee the sales team, develop and implement sales strategies, and track and report on sales performance. They also work with customers to identify their needs and provide solutions that meet those needs.

What are the qualities of a good sales manager?

A good sales manager is someone who can motivate their team to sell and achieve their targets. They must have strong negotiation skills to close deals, as well as good organizational skills to manage their team’s workflow. A good sales manager must also know the products or services they are selling and be able to answer any questions their clients may have.


Becoming a sales manager can be a rewarding but challenging career. If you are thinking about taking the leap into management, use these questions as a starting point to learn more about what this job entails. 

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